Collectible spirits
Bourbon ran the same cycle wine did, five years compressed into three, and with a retail allocation system that turned a bottle you could not buy into a bottle everyone wanted. The secondary market is where that gets priced.
Latest
$1,233.51
2026-03-31
Q1 2026
+9.3%
Since 2020 launch
+16.2%
From 2021 peak
-9.0%
Equal-weighted average secondary-market price of 45 collectible American whiskey expressions, tracked since 2020. Quoted as a dollar level, not a base-100 index. Equal-weighted across 45 expressions, excluding Old Rip Van Winkle 25 as a single-bottle outlier. 3 published points, 1 derived.
The index is up sixteen percent since its 2020 launch and still nine percent below its 2021 peak, which is the whole bourbon story in two numbers: anyone who bought before the mania is fine, anyone who bought during it is not. The strong first quarter of 2026 was concentrated in the oldest and rarest expressions rather than the allocated bottles that drove the boom, which is the same rotation fine wine went through a year earlier.
The wine calculator applies here almost unchanged. Spirits do not need bonded storage at wine rates and do not spoil, but the auction commission is higher and the shipping rules are worse, so the gap between a headline appreciation number and what lands in your account is if anything wider.
Open the net-return calculator →| Company | Symbol | Exposure |
|---|---|---|
| LVMH | MC.PA | Moet Hennessy: Dom Perignon, Krug, Cheval Blanc, Yquem |
| Pernod Ricard | RI.PA | Perrier-Jouet, Mumm, scotch and Irish whiskey |
| Remy Cointreau | RCO.PA | Cognac, the purest listed play on collectible spirits |
| Diageo | DEO | Johnnie Walker, Bulleit, Don Julio; the scotch reserve |
| Brown-Forman | BF-B | Jack Daniel, Woodford Reserve, Old Forester |
| Davide Campari | CPRI.MI | Wild Turkey, Courvoisier, aperitivo |
Index levels from Bourbon 40+ Index, Q1 2026 ↗. Rare Whisky 101 publishes the definitions of its Apex 1000, Vintage 50, Icon 100 and Japanese Icon 100 indices but not their levels outside its own charts, so none of them appear in the numbers above.
FatNarwhal is not affiliated with Bourbon 40+ or Rare Whisky 101. Nothing here is investment advice; the secondary spirits market is unregulated, illiquid, and in several US states the resale itself is illegal.